MPH

ATSC Mobile DTV

ATSC Mobile Digital Television
Mobile DTV is an exciting approach to delivering high-quality, large-scale multimedia content services to mobile and video devices, such as mobile phones, portable media players, laptop computers, personal navigation devices and automobile-based “infotainment systems.”

For ATSC broadcasters, mobile DTV represents a significant new revenue stream, as well as an innovative way to reach new audiences. Implementation costs are relatively low. Mobile DTV’s “one-to-many” broadcast model delivers streaming and on-demand multimedia content at a lower cost per viewer than all other schemes that rely on “one-to-one” data transmission, such as packet cellular video.

ATSC A/153, the technology standard for mobile DTV, enables local TV stations to deliver live, digital content by overlaying the signal upon their current DTV infrastructure — without the need for additional broadcast spectrum.

The Harris Mobile Solution
mphLogo.jpgThe Harris® MPH™ mobile DTV solution spans the entire mobile delivery chain, comprising content management, transmission infrastructure and digital signage, as well as test, monitoring and control. The MPH platform leads the industry with a unique, long-term service design, permitting easy upgrade to the latest profit-generating mobile DTV enhancements. Though it performs best with Harris ATSC transmitters, the MPH solution also is compatible with third-party products.

Harris is the clear market leader for delivering content to mobile devices. From content management and infrastructure to transmission and monitoring and control, Harris offers proven workflows that add up to interoperable, intelligent and cost-effective mobile DTV operations.

NetVX™ Mobile DTV Encoder
The NetVX encoding module is used to compress a single audio and video stream into the transmission format needed for mobile DTV. The encoder compresses signals using H.264 for video and AAC+ HE for audio, and outputs the resulting stream on IP, which is then encapsulated with other signals.

mph.jpgSynchrony™ MNA Distributed Transmission and Mobile Network Adapter
The Synchrony MNA system provides a variety of functions to enable ATSC broadcasters an efficient means of expanding their main channel and mobile digital broadcast services. As a key component of the complete MPH mobile DTV solution, Synchrony MNA seamlessly brings together main channel HD and SD, mobile audio/video streams and supporting content data into a complete service multiplex.

Apex M2X™ Multimedia Exciter with ATSC Mobile DTV Postprocessor
The Apex M2X multimedia exciter enables analog broadcasters to transition to digital via a simple software update and DTV broadcasters to carry out multichannel broadcasting of HDTV, DTV and mobile TV channels. This world-class exciter provides a flawless digital signal with complete technical and regulatory compliance for all digital and analog transmitters, all while supporting a wide range of global digital standards.

Roundbox Mobile DTV Server
Offered exclusively to ATSC broadcasters by Harris, the Roundbox Server enables the centralized management of broadcast applications, services and network policies. As part of the complete Harris MPH Mobile DTV system, the Roundbox Server functions as the signal generator and manages service guide announcements and non-real-time services.

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